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The ‘Cass White’ launch pop-up showcase project was successfully completed

Hahm Shout Doodle successfully carried out the launch project for OBC Cass’s first wheat beer ‘Cass White’ at the IFC Mall in Yeouido.

A look at the pop-up showcase for the launch of Cass White.

Cass White is a lager-style hybrid wheat beer with a soft taste, featuring the fragrant aroma of coriander and a clean freshness unique to Cass.

Through the “Welcome to White Canvas” pop-up showcase, OBC expressed the message of Cass White, which is to “just enjoy it as it is,” on a huge white canvas space of 6 meters wide and 11 meters high. The canvas features artwork from a live drawing performance by the delightful pop artist Hong Won-pyo, where audience members also came up to draw on the canvas to complete this gigantic work of art. This collaborative work between the artist and audience was released in digital form on the NFT trading platform OpenSea.

In addition, the hexahedral mirror in the white canvas box allowed that allows viewers to look at themselves from various angles was well-received.

Various people experiencing the Cass White popup showcase, like the hexahedral mirror and the charming artwork.


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