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Coca-Cola and Sprite, 2022 Global Summer PR Campaign

If you can't avoid the hot summer, let's enjoy it refreshingly!

Poster advertising the MBC Waterbomb Seoul event with Sprite

The Coca-Cola Company's Sprite, the number one cider brand in the world, will launch a 2022 global summer campaign called "Heat Happens, Stay Cool" to cool off this summer's heat. This global summer campaign conveys the message to cool down one's body and mind with a refreshing Sprite during the hot summer to continue living a cool life.

In particular, as a part of this campaign, Sprite plans to provide cool experiences to Korean consumers for blowing away the heat and stress. The company plans to participate in the MBC Waterbomb Seoul 2022 With Sprite ("Waterbomb with Sprite") event at Jamsil Sports Complex in Seoul for three days, from June 24 to 26.

Sprite will provide a variety of attractions and programs through the "Water Bomb with Sprite" event, delivering intense refreshment to the audience amidst the sweltering heat.

This year, Hahm Shout Doodle is a media promotion partner for the Coca-Cola Company and will help make Sprite's summer campaign a huge success!


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