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Launch of ‘SELECTIV’, the first integrated hotel membership in Korea

Hahm Shout Doodle conducted the PR launch for ‘SELECTIV,’ the first integrated hotel membership in Korea targeting Generation MZ.

Differently colored cards showing the benefits of SELECTIV membership services.

SELECTIV is the only integrated hotel membership service in Korea that allows you to use hotels affiliated with Hyatt, Marriott, and KT Estate's own Accor, all in one membership.

Members can use multi-brand hotels such as Sofitel, Andaz, and Novotel, located in major areas in Seoul such as Jamsil, Apgujeong, Dongdaemun, and Myeong-dong, at smart and reasonable prices. In particular, this membership is characterized by the freedom to choose the hotel service you want according to your lifestyle.

As a media PR partner for the SELECTIV launch project, Hahm Shout Doodle raised interest in SELECTIV, the first hotel integration membership in Korea, and improved brand awareness through various promotional activities.


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