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Coca-Cola Korea Dr. Pepper chooses big fan ‘CL’ as brand model

A successful fan became a brand model!

The Coca-Cola Company’s ‘Dr. Pepper’ has chosen CL, a big fan of Dr. Pepper, as a brand model.

Singer CL is well known as an enthusiastic fan of Dr. Pepper. In 2015, she released the song ‘Doctor Pepper,’ along with world-class DJ Diplo, and has since shown her love by performing it at various concerts around the world. Recently, she created a swag-filled stage by performing ‘Doctor Pepper’ at the MBC Water Bomb Seoul 2022 with Sprite this summer.

This opportunity notably began on Twitter, with fans retweeting a video of themselves singing CL’s ‘Doctor Pepper’ at the ‘Water Bomb with Sprite’ festival. The interplay between the CL and Coca-Cola Korea’s official Twitter account became a hot topic amongst fans and was even reported in new media outlets like WikiTree.

In the future, Dr. Pepper will continue its marketing activities with CL to share the unique charm and joys of ‘Dr. Pepper.’


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