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IKEA Korea FY23 Press Conference

The IKEA Korea FY23 press conference was held at IKEA Gwangmyeong

Presenters at the FY21 IKEA Korea press conference.

IKEA Korea held an offline press conference for the first time in three years since the pandemic began. IKEA sets the fiscal year as September to August of the next year, so this conference was prepared to be an opportunity to announce the achievements from FY22 and reveal the brand campaign and major strategies for FY23.

In particular, IKEA’s announced strategies for this new fiscal year drew keen media attention, such as strengthening omni-channel capabilities to allow the many people to access IKEA anytime, anywhere in a variety of ways, as well as to become a more sustainable company by contributing to the climate crisis response and circular economy.

A press conference for daily newspapers was held in the morning, and there was an afternoon office tour and cocktail party for influencers who had shown great love for IKEA.

The press conference showed an attendance rate that exceeded the target by 110%, despite the first-come-first-served nature of the media invitation due to the size of the venue, and was successfully concluded with over 100 related newspaper articles and broadcasts published.


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