Hahm Partners launches “NewsLink” press release distribution service, offering effective global PR with an outreach of 50,000 media outlets in 130 countries.
Hahm Partners (formerly Hahm Shout Doodle), a leading company in the PR and marketing industry, announced on the 22nd that it will launch a global press release distribution service, “NewsLink” to address the growing need from Korean companies for global PR.
According to data from the Korea Trade-Investment Promotion Agency (KOTRA), over 10,400 Korean companies expanded to international markets in 85 countries from 125 trade centers. As Korean companies continue to advance into overseas markets, industry demand for global PR is continuously growing. Due to the significant differences between the global media environment with Korean media practices, it is important for these companies to have a professional understanding of the local market when planning and executing PR strategies in other countries, allowing them to achieve the maximum impact at a minimum cost.
Hahm Partners will target companies from a wide range of industries, including investor relations (IR), finance, information technology (IT), telecommunications, biotechnology and retail, and develop materials that meet the needs of each company. These materials will be distributed to over 10,000 media outlets (news agencies, newspapers, periodicals, magazines, television and radio) in 35 languages in over 130 countries.
Hahm Partners has recently secured an overseas media network through a strategic partnership with GlobeNewswire, a global press release distribution platform affiliated with NASDAQ OMX Group in the United States. As a partner of GlobeNewswire, Hahm Partners will expand media networks in the Asia-Pacific (APAC) region.
Hahm Partners was the first Korean company to join PRCA APAC (The Public Relations & Communications Association Asia Pacific), the world’s largest professional PR body, representing 35,000 PR professionals in 82 countries worldwide. To continue its international expansion, Hahm Partners has recently launched a global PR team and begun expanding its global PR services.
Siwon Hahm, CEO of Hahm Partners, stated, “In line with growing market demand, we are setting this year as the year to really grow our global PR business. We will expand our business alliances with relevant organizations and companies in various fields and strengthen our internal teams by hiring seasoned experts.” She added, “We plan to continue innovating the PR industry by improving our global PR capabilities, developing PR technology and launching new services.”
Hahm Partners has continued in its vertical growth over the past 16 years, creating numerous success stories through ceaseless challenges and innovations, and providing services in all areas of brand strategy consulting, media PR, digital marketing, TV commercials (TVC), creative production, performance advertising, influencer marketing and global marketing. Recently, Hahm Partners has decided to pursue an initial public offering (IPO) and selected Shinhan Securities as its IPO manager.