Operation of the Coca-Cola Zero MARSHMELLO offline experience zone
The opening of an experience zone with a house party concept, in line with the launch of Coca-Cola Creations’ second project, ‘Coca-Cola Zero MARSHMELLO,’ was met with great success and positive responses from consumers on its first opening day.
Coca-Cola launched ‘Coca-Cola Zero MARSHMELLO’ last month through an unusual collaboration with global music artist MARSHMELLO, who is gaining great popularity around the world. This house party experience zone was prepared together with Coca-Cola and the artist to encourage consumers to dive into a unique experience that touches all five sense to create a more exciting daily life.
Famous DJ artists such as RAIDEN and GroovyRoom’s Gyu-jeong presented an intense and thrilling ED-themed DJ stage, which was very popular with consumers who visited the site. In addition, consumers who carried out a certain mission were given a special edition of ‘Coca-Cola Zero MARSHMELLO’ with their names engraved, the only such edition in the world, increasing the fun of participating. The photo zone and sports car exhibition hall, which stimulates the imagination by using Coca-Cola and artist signatures, also attracted consumers who wanted to take pictures of exciting moments.
The second limited-edition of Coca-Cola Creations
Operation of the Coca-Cola Zero MARSHMELLO offline experience zone
The opening of an experience zone with a house party concept, in line with the launch of Coca-Cola Creations’ second project, ‘Coca-Cola Zero MARSHMELLO,’ was met with great success and positive responses from consumers on its first opening day.
Coca-Cola launched ‘Coca-Cola Zero MARSHMELLO’ last month through an unusual collaboration with global music artist MARSHMELLO, who is gaining great popularity around the world. This house party experience zone was prepared together with Coca-Cola and the artist to encourage consumers to dive into a unique experience that touches all five sense to create a more exciting daily life.
Famous DJ artists such as RAIDEN and GroovyRoom’s Gyu-jeong presented an intense and thrilling ED-themed DJ stage, which was very popular with consumers who visited the site. In addition, consumers who carried out a certain mission were given a special edition of ‘Coca-Cola Zero MARSHMELLO’ with their names engraved, the only such edition in the world, increasing the fun of participating. The photo zone and sports car exhibition hall, which stimulates the imagination by using Coca-Cola and artist signatures, also attracted consumers who wanted to take pictures of exciting moments.