Beyond PR, an integrated communications company that connects brands and markets
Hahm Partners Group
Creating communication that moves the world with stronger synergy through data, AI, fandom commerce, and global networks
Mission
Unlocking Brand Potential through Culture & Data
"Shaping Global Brand Growth"
Hahm Partners Group consists of three affiliates with specialized solutions in each field, including brand strategy, media, tech, and commerce, working together as OneTeam to strategically integrate all elements of a brand and create new value.
We lead the growth of brands through data, A, K content-based IP, and fandom commerce, and leap forward as a global communication innovator that connects brands, consumers, and fandoms. We expand the potential of brands into reality through new markets and experiences created together by customers and fandoms.
Leader
from data to fandom
AI, digital, and data-based marketing capabilities are now becoming key elements for entering the global market. In particular, customized communication targeting global fandoms that enjoy K-content in general beyond K-POP and strategic approaches to the fandom economy will become even more important in the future. The global PR & marketing environment is changing rapidly. Now, beyond simple information delivery, digital, AI, data-centered strategies, and fandom-based relationship building are essential. The future direction of communication pursued by Ham Partners Group is “From Data to Fandom.” Understanding people deeply through data and creating sustainable growth of brands through fandom. This is the essence of the new communication we are pursuing. Ham Partners Group will continue to walk the path of a global communication innovator that connects brands, fandoms, and markets and grows customer value together.
History
We have been on the path to innovation in the PR industry for the past 18 years.
2025
K-Pop Merch Acquisition
2023/2024
Sky Ventures M&A
Affiliation Agreement with Philippine/Chinese/Japanese PR Marketing Firms
31st Korea PR Awards - Grand Prize in Reputation Management
Selected as a Promising Small and Medium Business in Seoul
PRLink Launches PR Solution
One Asia PR Group Launches
Global COMM Network Membership
Provogue Media Global 100 PR Firm
2022
Selection of lead manager for IPO (Shinhan Investment Securities)
Change of company name to Hahm Partners Co., Ltd.
Acquisition of venture business certification / Research Institute
2021
Join PRCA Global PR & Marketing Network membership
Social Eye Award Winner - (Sealy Bed) Interior Instagram Category Grand Prize
Social Eye Award Winner - (CJ Cultural Foundation) Facebook Non-profit Category Grand Prize
Acquisition of Performance Advertising Company (주)두들
2016~2019
Shoutwegner Edstrom Co., Ltd. merger and acquisition
Korea PR Awards - Marketing Category Grand Prize Winner
2007~15
Establishment of Hahm & Partners Co., Ltd., registration with KPRCA Association
Change of name of Hahm Shout Co., Ltd.
Capability
Our
team 200
Hahmpartners + Skyventures + K-POP MERCH
• Experts loved by the media
• Expert at playing well with X Y M Z a...
• Experts who surprise with just one number
• A creative and versatile expert who crosses genres
• Experts who dream of the era of artificial intelligence
Award
We found the answer together with our customers and enjoyed the honor of receiving an award.
Korean government & public sector
certified companies
Government departments and agencies are recognizing Hampartners’ capabilities.