PRCA
Public Relations & Communications Association, Asia Pacific
As a member of the PRCA, the largest public relations association in the world with over 35,000 experts from 82 countries, we offer unrivaled competitiveness in the field of global PR marketing.
100people
30 experts
With over 30 specialized teams, each led by an industry expert with over 15 years of experience, we’ve conducted diverse campaigns that show the incredible value of connecting brands and consumers.
15 years
300 clients
Established in 2007, we’ve worked with over 300 companies in various fields, helping both domestic and international brands achieve recognition.
NAVER
KAKAO
official agency
As an official partner for Korea major media, we are the only agency within Korea that can handle both PR marketing and performance-based advertising.
Hahm Shout Doodle has partnered with McDonald’s Korea to introduce the new menu item, the ’88 Seoul Beef Burger,’ which carries the flavors of 1988, and conduct various activities to effectively promote it.
The ’88 Seoul Beef Burger’ is a limited-menu item presented together by McDonald’s and Netflix for the movie ‘Seoul Vibe.’ This is the first time in Korea that Netflix launched an official collaboration for a menu item. The new burger is characterized by croquette buns and an ‘egg cabbage salad’ reminiscent of the ‘salad bread’ childhood snack of back then.
In celebration of this launch, McDonald’s is trying to provide unique experiences that invoke the emotions and nostalgia of 1988.
Posters with an 80s concept were put up inside stores nationwide, paper cups and packaging were changed to be similar to the McDonald’s design in 1988, and the exteriors of the Seoul Cheongdam DT store and Busan Dalmaji store were decorated with a special concept centering around the 88 Seoul Beef Burger.
Hahm Shout Doodle held a media photo event with actors Lee Kyu-hung and Ong Seong-wu from ‘Seoul Vibe’ and McDonald’s TVC models to promote the ’88 Seoul Beef Burger.’ In addition, various PR activities such as feature articles and content for new media outlets were carried out to attract consumer interest in the product.