PRCA

Public Relations & Communications Association, Asia Pacific






As a member of the PRCA, the largest public relations association in the world with over 35,000 experts from 82 countries, we offer unrivaled competitiveness in the field of global PR marketing.




100people

30 experts




With over 30 specialized teams, each led by an industry expert with over 15 years of experience, we’ve conducted diverse campaigns that show the incredible value of connecting brands and consumers.

15 years

300 clients



Established in 2007, we’ve worked with over 300 companies in various fields, helping both domestic and international brands achieve recognition.


NAVER


KAKAO

official agency



As an official partner for Korea major media, we are the only agency within Korea that can handle both PR marketing and performance-based advertising.



Create Relationship Value

PRCA

Member

Public Relations & Communications

Association , Asia Pacific


The largest public relations association in the world with over 35,000 experts from 82 countries, we offer unrivaled competitiveness in the field of global PR marketing.


30experts

100people


With over 30 specialized teams, each led by an industry expert with over 15 years of experience, we’ve conducted diverse campaigns that show the incredible value of connecting brands and consumers. 


15years

300clients


Established in 2007, we’ve worked with over 300 companies in various fields, helping both domestic and international brands achieve recognition. 


NAVER

KAKAO

official agency


As an official partner for Korea major media, we are the only agency within Korea that can handle both PR marketing and performance-based advertising. 


our mission


We seek to create relationships with value – reliable, impactful, and long-lasting – by finding the special hidden insights in all relations. Our passion and expertise allow us to bring brands and consumers together to form a more interconnected world.  



our vision


In this era of rapid changes, we strive to always move first – the first to dream, to create, to innovate. We provide marketing solutions that shake up the entire industry, forging greater communication and connectivity between brands and consumers.



McDonald’s Korea launches the ’88 Seoul Beef Burger,’ which invokes the nostalgia of those old days

Hahm Shout Doodle has partnered with McDonald’s Korea to introduce the new menu item, the ’88 Seoul Beef Burger,’ which carries the flavors of 1988, and conduct various activities to effectively promote it.

A screenshot from a McDonald's Korea commercial with a 1988 setting.

The ’88 Seoul Beef Burger’ is a limited-menu item presented together by McDonald’s and Netflix for the movie ‘Seoul Vibe.’ This is the first time in Korea that Netflix launched an official collaboration for a menu item. The new burger is characterized by croquette buns and an ‘egg cabbage salad’ reminiscent of the ‘salad bread’ childhood snack of back then.

In celebration of this launch, McDonald’s is trying to provide unique experiences that invoke the emotions and nostalgia of 1988.

Posters with an 80s concept were put up inside stores nationwide, paper cups and packaging were changed to be similar to the McDonald’s design in 1988, and the exteriors of the Seoul Cheongdam DT store and Busan Dalmaji store were decorated with a special concept centering around the 88 Seoul Beef Burger.

Actors from the Netflix movie Seoul Vibe promote the new 88 Seoul Beef Burger from McDonald's Korea.


Hahm Shout Doodle held a media photo event with actors Lee Kyu-hung and Ong Seong-wu from ‘Seoul Vibe’ and McDonald’s TVC models to promote the ’88 Seoul Beef Burger.’ In addition, various PR activities such as feature articles and content for new media outlets were carried out to attract consumer interest in the product.

An advertisement for the official set for the 88 Seoul Beef Burger from McDonald's Korea.


leaders

moving with great passion


Hahm SiWon
CEO


our mission

We seek to create relationships with value – reliable, impactful, and long-lasting – by finding the special hidden insights in all relations. Our passion and expertise allow us to bring brands and consumers together to form a more interconnected world.

our vision

In this era of rapid changes, we strive to always move first – the first to dream, to create, to innovate. We provide marketing solutions that shake up the entire industry, forging greater communication and connectivity between brands and consumers.

leaders

moving with great passion


CEO
CEO
Digital Marketing Director

history


2022.10              Changed name to Hahm Partners


2022.04              Established D.I Research Institute  


2022.02             Acquired venture company certification 


2020.11              Merger and acquisition with Naver/Kakao official agency Doodle 


2020.11              Split between Hahm Shout Doodle and Hahm Shout Global 


2018.02               Launched influencer marketing platform itFluencer


2017.08               Merger and acquisition with online IR and development matching platform Open Bridge


2016.05               Signed partnership with Waggener Edstrom 


2016.02              Merger with Shout Waggener Edstrom 


2007.07               Changed name to Hahm & Partners 


2001.02               Established as Yes Communications 

 

Hahm Partners

Contact : T. 02-6020-0500 F. 02-6020-0671

16th Fl, Post Tower, Mapo-daero 89, Mapo-gu, Seoul, 04156, Korea

Company Registration Number : 106-86-49566

E-mail :  info@hahmpartners.com 

Previously Hahm Shout Doodle


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