More than 500 brand projects conducted over the span of 15 years
More than 500 brand projects conducted over the span of 15 years
· A network of 10,000+ journalists in Korea
· A network of 600,000+ journalists worldwide
· A network of 30,000+ influencers
· A network of 10,000+ journalists in Korea
· A network of 600,000+ journalists worldwide
· A network of 30,000+ influencers
Top official search advertising agency in Korea
Top official search advertising agency in Korea
Teams comprised of members to provide clients with impactful PR & Marketing services
· PR | · Crisis Management |
Teams comprised of members to provide clients with impactful PR & Marketing services
· PR | · Crisis Management |
Global networks for global PR & Marketing
· USA | · China |
Global networks for global PR & Marketing
· USA | · China |
Securement of media channels by utilizing a media press release distribution system and newsroom established through PR tech
· Press release distribution system
· Providing a data analysis report
· Database of media information
· Providing corporate news via newsroom
Securement of media channels by utilizing a media press release distribution system and newsroom established through PR tech
· Press release distribution system
· Providing a data analysis report
· Database of media information
· Providing corporate news via newsroom
The IKEA Korea FY23 press conference was held at IKEA Gwangmyeong
IKEA Korea held an offline press conference for the first time in three years since the pandemic began. IKEA sets the fiscal year as September to August of the next year, so this conference was prepared to be an opportunity to announce the achievements from FY22 and reveal the brand campaign and major strategies for FY23.
In particular, IKEA’s announced strategies for this new fiscal year drew keen media attention, such as strengthening omni-channel capabilities to allow the many people to access IKEA anytime, anywhere in a variety of ways, as well as to become a more sustainable company by contributing to the climate crisis response and circular economy.
A press conference for daily newspapers was held in the morning, and there was an afternoon office tour and cocktail party for influencers who had shown great love for IKEA.
The press conference showed an attendance rate that exceeded the target by 110%, despite the first-come-first-served nature of the media invitation due to the size of the venue, and was successfully concluded with over 100 related newspaper articles and broadcasts published.