hahmpartners

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Unlocking Brand Potential through Culture & Data

"Shaping Global Brand Growth"

Hahm Partners Group consists of three affiliates with specialized solutions in each field, including brand strategy, media, tech, and commerce, working together as OneTeam to strategically integrate all elements of a brand and create new value.

We lead the growth of brands through data, A, K content-based IP, and fandom commerce, and leap forward as a global communication innovator that connects brands, consumers, and fandoms. We expand the potential of brands into reality through new markets and experiences created together by customers and fandoms.

AI, digital, and data-based marketing capabilities are now becoming key elements for entering the global market. In particular, customized communication targeting global fandoms that enjoy K-content in general beyond K-POP and strategic approaches to the fandom economy will become even more important in the future. The global PR & marketing environment is changing rapidly. Now, beyond simple information delivery, digital, AI, data-centered strategies, and fandom-based relationship building are essential. The future direction of communication pursued by Ham Partners Group is “From Data to Fandom.” Understanding people deeply through data and creating sustainable growth of brands through fandom. This is the essence of the new communication we are pursuing. Ham Partners Group will continue to walk the path of a global communication innovator that connects brands, fandoms, and markets and grows customer value together.