Beyond PR, an integrated communications company that connects brands and markets

Hahm Partners Group

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Creating communication that moves the world with stronger synergy through data, AI, fandom commerce, and global networks

Mission


Unlocking Brand Potential through Culture & Data

"Shaping Global Brand Growth"


Hahm Partners Group consists of three affiliates with specialized solutions in each field, including brand strategy, media, tech, and commerce, working together as OneTeam to strategically integrate all elements of a brand and create new value.

We lead the growth of brands through data, A, K content-based IP, and fandom commerce, and leap forward as a global communication innovator that connects brands, consumers, and fandoms. We expand the potential of brands into reality through new markets and experiences created together by customers and fandoms.

Leader


from data to fandom

AI, digital, and data-based marketing capabilities are now becoming key elements for entering the global market. In particular, customized communication targeting global fandoms that enjoy K-content in general beyond K-POP and strategic approaches to the fandom economy will become even more important in the future. The global PR & marketing environment is changing rapidly. Now, beyond simple information delivery, digital, AI, data-centered strategies, and fandom-based relationship building are essential. The future direction of communication pursued by Ham Partners Group is “From Data to Fandom.” Understanding people deeply through data and creating sustainable growth of brands through fandom. This is the essence of the new communication we are pursuing. Ham Partners Group will continue to walk the path of a global communication innovator that connects brands, fandoms, and markets and grows customer value together.

History


We have been on the path to innovation in the PR industry for the past 18 years.


2025

K-Pop Merch Acquisition


2023/2024

Sky Ventures M&A


Affiliation Agreement with Philippine/Chinese/Japanese PR Marketing Firms


31st Korea PR Awards - Grand Prize in Reputation Management

Selected as a Promising Small and Medium Business in Seoul

PRLink Launches PR Solution

One Asia PR Group Launches

Global COMM Network Membership

Provogue Media Global 100 PR Firm


2022

Selection of lead manager for IPO (Shinhan Investment Securities)

Change of company name to Hahm Partners Co., Ltd.

Acquisition of venture business certification / Research Institute


2021

Join PRCA Global PR & Marketing Network membership

Social Eye Award Winner - (Sealy Bed) Interior Instagram Category Grand Prize

Social Eye Award Winner - (CJ Cultural Foundation) Facebook Non-profit Category Grand Prize

Acquisition of Performance Advertising Company (주)두들


2016~2019

Shoutwegner Edstrom Co., Ltd. merger and acquisition

Korea PR Awards - Marketing Category Grand Prize Winner


2007~15

Establishment of Hahm & Partners Co., Ltd., registration with KPRCA Association

Change of name of Hahm Shout Co., Ltd.

Capability



Our 

team 200


Hahmpartners + Skyventures + K-POP MERCH

Experts loved by the media

  • Expert at playing well with X Y M Z a...

    Experts who surprise with just one number

  A creative and versatile expert who crosses genres

Experts who dream of the era of artificial intelligence

Award

We found the answer together with our customers and enjoyed the honor of receiving an award.

Korean government & public sector 

certified companies 


Government departments and agencies are recognizing Hampartners’ capabilities.

hahmpartners

tel. 02-6020-0500 | fax. 02-720-7079 | info@hahmpartners.com
4th Fl, Post Tower, Mapo-daero 89, Mapo-gu, Seoul, 04156, Korea
Company Registration Number 106-86-49566

Previously Hahm Shout Doodle

ⓒ 2025 hahmpartners